YUSUFF OLUFEMI

YUSUFF OLUFEMI

Product Designer | UI/UX Designer | UX Research & Product Thinking

Ibadan,, 200001, Lagos, NG.

About

I’m a Product Designer and UI/UX Designer focused on creating simple, intuitive, and user-centered digital products that solve real-world problems.

I work across the product design process, from UX research and problem definition to user flows, wireframing, prototyping, and visual interface design, using tools such as Figma to turn ideas into practical product experiences.

My approach combines user needs, product thinking, usability, and visual clarity to create digital solutions that are both meaningful and easy to use. I’m also exploring how AI and emerging technologies can enhance product development and create smarter, more accessible experiences.

I enjoy working on products across areas such as education, mobility, e-commerce, and social impact, turning complex problems into clear and practical digital experiences.

Skills

Figma

Design Software, Prototyping, UI Design.

Wireframing

UX Design, Product Design, Information Architecture.

Prototyping

Interactive Design, User Experience, Figma.

UX Research

User Interviews, Usability Testing, Competitive Analysis, User Pain Points.

Product Thinking

Product Strategy, Problem Solving, Business Goals, Digital Products.

User Flows

User Journey Mapping, Information Architecture, Interaction Design.

Visual Design

UI Design, Branding, Aesthetics, Modern Design.

Mobile App Design

iOS Design, Android Design, Responsive Design, Mobile UI/UX.

Web Landing Page Design

Web Design, Conversion Optimization, UI/UX.

Product Analysis

Market Research, Product Strategy, Usability Analysis.

PRD Documentation

Product Requirements, Technical Documentation, Feature Specifications.

Design Systems

Component Libraries, Consistency, Scalability, UI Kits.

UI Design

User Interface, Visual Hierarchy, Interaction Design.

AI-Assisted Design & Product Development

ChatGPT, Claude, AI-Assisted UX Research, AI Prompting, AI-Enhanced Product Thinking.

Projects

TRACKMATE

Companion platform

Summary

Companion platform helping 3MTT fellows track progress and stay engaged through their learning journey. ~75% MVP built in Bolt.

EKOAKETE

2D culture-themed tile-matching game

Summary

2D culture-themed tile-matching game inspired by Lagos culture, built for CANEX Create-thon 2026.

SWIFTGADGET

Mobile e-commerce concept

Summary

Mobile e-commerce concept for gadget shopping, covering discovery, product cards, cart, and checkout.

JAMB DASHBOARD REDESIGN

UX/UI redesign

Summary

UX/UI redesign improving clarity and usability of a JAMB-related dashboard.

KNOW YOUR RIGHTS (KYR)

Civic-Tech Product Concept · AI · Social Impact

Summary

A civic-tech platform concept designed to help Nigerian citizens understand their rights, review agreements, and access practical legal information. The product combines three core experiences: an AI Legal Assistant for grounded, citation-backed legal education; an Agreement Studio for creating and reviewing common agreements (starting with tenancy and vehicle-sale); and a Rights Hub for accessible civic education.

TRUCK BACKHAUL PLATFORM

Freight-Tech Product Concept · Product Strategy

Summary

A Nigeria-focused freight-matching platform concept designed to reduce empty truck return trips and improve how truck owners connect with available loads. Explores trust tiers, negotiation-first booking, AI-assisted matching, and localized experiences for Nigerian users.

STUDYCONNECT

Capstone Project · Product Design · Offline-First Education

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Summary

An offline-first learning platform designed to make educational resources more accessible to students, particularly in environments where reliable internet connectivity can be a challenge. Developed as my 3MTT × MIT Universal AI programme capstone, combining UX research, product thinking, interface design, and technology.

DRIVESECURE

Product Design · Road Safety · UX/UI Project

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Summary

A UX case study focused on improving road safety awareness through user-centered digital design. The project explores how thoughtful product thinking, structured research, and clear interface design can address real-world transportation and safety challenges — turning a complex problem into an intuitive digital experience.

Education

University of Ibadan

Ibadan, Oyo State, Nigeria
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National Diploma Psychology

Languages

English

Certificates

3MTT x MIT Universal AI {UAI} Open Learning Programme

3MTT / MIT Open Learning

Product Management Certification

Schull Technologies { SchullTec}

3MTT - Introduction to UI/UX

3MTT